Beamroom Winter Residency Editorial

Beamroom, a multi-brand sunglasses retailer, will open the Beamroom Winter Residency at Aventura Mall on October 23, marking the brand’s first physical retail experience following the launch of Beamroom.com.

Created to give sunglasses a home of their own, Beamroom brings together established and emerging eyewear brands from around the world in one destination. The Winter Residency brings that approach into a physical setting for the first time, creating a dedicated space for customers to discover and experience the brands and products shaping eyewear today.

Located on the Lower Level of Aventura Mall, voted Best Mall by USA TODAY 10BEST Readers’ Choice for 2026 and 2025, the Beamroom Winter Residency will carry brands including Le Specs, BRU Eyewear, Elisa Johnson, CHIMI, MARNI, District Vision, FLATLIST, MM6, RETROSUPERFUTURE, Tejesta and Jacquemus. The assortment will be curated specifically for the space and continuously evolve throughout the residency, with brands, products and styles rotating over the course of the season.

Beyond the assortment, the Beamroom Winter Residency will extend Beamroom’s approach to storytelling and community through brand moments, programming and experiences throughout the season.

The opening marks the next chapter of Beamroom’s larger retail vision and offers a preview of what’s to come as the retailer prepares to open its permanent New York City flagship later this year.

The editorial for this launch highlights a selection of our brands that will be available starting tomorrow at our first physical retail experience.

The Beamroom Winter Residency at Aventura Mall opens to the public this Friday, October 23.

Beamroom Winter Residency

Aventura Mall, Lower Level

19501 Biscayne Blvd

Aventura, FL 33180